I PLEDGEProduct launch for the largest cancer research charity in the world
Launched a campaign to incentivize people to request a ‘Gifts in Wills’ pack.
The organisation’s 'Gifts in Wills' initiative funds over a third of their pioneering work into the prevention, diagnosis and treatment of cancer. Featuring real legacy supporters, researchers and survivors, the campaign shows what can be achieved when scientists and supporters come together as a collective force.
Cancer Research UK is the world’s largest independent cancer research organisation.
I helped to shape the campaign’s strategic and creative direction - running workshops and surveys to develop audience personas and inform channel strategy. I created a messaging framework used across email, social media, PR, and landing pages, and wrote copy tailored to each platform.
I also tracked and reported campaign performance across key metrics, including sign-ups, conversions, and media engagement.
More information available on request.
