To elevate brand visibility and thought leadership, I worked with the organisation to launch a high-profile interview with Melinda French Gates and Rohini Nilekani as part of the ‘Cultivating Hope’ series.

I developed the marketing plan and launch messaging, co-ordinated internal stakeholders and external partners to ensure a unified roll-out, and prepared media briefings and key talking points.

The results? Email open rates exceeded sector benchmarks by 35%, social media engagement tripled compared to previous content, and the episode attracted global attention, positioning the organisation as a thought leader in the space.

The Wellbeing Project is a global organisation focused on shifting the culture of the social change field to one oriented towards inner wellbeing and providing an infrastructure of support for everyone in the field.

More information available on request.